Sean Hannan
“Mike is the real deal and his Skool is worth its weight in gold.”
Creative intelligence for DTC brands
Where DTC Research, Creative Production, and Performance Become One Loop.
ScaleBot finds the customer language, competitor patterns, and performance signals behind stronger creative—then turns them into evidence-backed angles, briefs, ads, video, and pages.
- Included with active SCALE AI membership
- Trusted by 575+ brands & agencies
Used by 500+ brands & agencies
Nick Miller
“Amazing community for DTC pros. The tools keep coming and Mike is ahead of the game.”
Nathan Tarrant
“Mike is an amazing teacher. He makes difficult things easy to understand.”
Dijon Mustard
“Saves me so much time as an ecom brand solo operator. The Creative OS tool is legit.”
Max Azcona
“One of the highest-value communities I’ve been part of.”
How ScaleBot works
One connected creative workflow.
Your brand context carries through research, creative production, and performance—so each step builds on the last.
- 01
Ground
Set your brand, products, and voice.
- 02
Discover
Find customer and competitor signals.
- 03
Decide
Choose angles, hooks, and briefs.
- 04
Build
Create ads, videos, and pages.
- 05
Learn
Use performance to guide the next test.
Research
Turn customer insights into your next ad angle.
ScaleBot acts as your Creative Strategist, analyzing customer reviews, ad comments, and research to find what buyers want. Get campaign angles with the buyer insight, product connection, objection to answer, and opening copy behind each one.
Ad Spy
Spy on your competitors’ winning ads with Ad Spy.
Study competitor Meta ads, save the examples worth keeping, and break down the hooks, offers, formats, and creative patterns behind them.
Viral Radar
Monitor viral organic video on TikTok, Reels, and Shorts.
Discover outlier posts across TikTok, Instagram, and YouTube. Filter by platform and category, study the hook, and save patterns worth adapting for your brand.
Canvas
Think visually without losing the source material.
Arrange research, references, ideas, and generated assets on one working board. Connect the evidence to the angle, then move the strongest direction into production.
Static Ad Studio
Create 100s of on-brand AI static ads every day.
Build multiple on-brand static ad concepts and variations from the same source-backed brief. Keep the product, offer, angle, and visual system aligned across every format.
AI Video Lab
Automate AI UGC & AI Animation Videos
ScaleBot lets you automate and mass-generate AI UGC & animation videos from concept, to script, to storyboard, to character generation, to final video.
Page Builder
Mass-generate on-brand listicles and advertorials.
Build conversion-focused landing pages without starting the strategy over. Bring the offer, angle, proof, and creative direction into a page you can refine and publish.
Performance Tracking
Analyze your Meta performance with AI-powered creative analytics.
Connect Meta performance back to the hooks, angles, formats, and creative attributes behind each ad. See the patterns, keep what is working, and decide what to test next.
Proof from the community
Used by 500+ brands & agencies.
5.0 from 500+ membersReal members. Real tenure.
Sean Hannan
“Mike is the real deal and his Skool is worth its weight in gold.”
Member for 2 months
Armin Mirzakhanlou
“Best Skool group—and I’m in many.”
Member for 8 months
Matt Knuppel
“Great content. CreativeOS is a really solid platform too.”
Member for 19 days
Lucas Vera
Five-star review
Member for 6 months
Simon Phillips
“We learn a bunch from every update.”
Member for 5 months
Ahmadshoaib Faqiri
“Really helpful workflow for Ecom brands.”
Member for 2 months
Nick Miller
“Amazing community for DTC pros. The tools keep coming and Mike is ahead of the game.”
Member for 8 months
Nathan Tarrant
“Mike is an amazing teacher. He makes difficult things easy to understand.”
Member for 3 months
Dijon Mustard
“Saves me so much time as an ecom brand solo operator. The Creative OS tool is legit.”
Member for 3 months
Emmanuel Cayemitte
“The systems are the real value: workflows you can run the same day.”
Member for 6 months
Linda Singh
“Always something new to learn and apply.”
Member for 3 months
Max Azcona
“One of the highest-value communities I’ve been part of.”
Member for 8 months
Muhammad Atif
“Mike keeps things practical and shares things you can actually use—not just theory.”
Member for 6 months
Lee Nicholson
“There are so many different things that his systems offer. Highly recommend.”
Member for 4 months
Duy Nguyen Ngoc
“Useful AI workflows, especially for DTC brands and agencies. Good community, but not the best fit for my needs.”
Former member · 2 months
Filip Kelek
“Practical AI guidance from someone who actually shows up for the group.”
Member for 3 months
The difference
Generic AI starts cold. ScaleBot starts with your brand.
Generic AI
ScaleBot
Brand context
Starts from a blank prompt
Products, voice, audiences, and claims stay connected
Research
Whatever you paste into the chat
Reviews, comments, competitor ads, and viral patterns
Outputs
Isolated drafts and loose ideas
Angles, briefs, static ads, video, and pages
Learning loop
Resets with every new conversation
Performance informs what you investigate and make next
How AI usage works
ScaleBot is included. AI usage runs on your accounts.
Your active SCALE AI membership includes the ScaleBot software and its research and analysis services. Third-party Anthropic usage and image/video generation credits are not included.
Anthropic
Bring your API keyConnect your Anthropic API key to power ScaleBot chat, Canvas, and agent workflows. Usage is billed to your Anthropic account.
Image & video generation
Choose one providerConnect fal.ai or KIE with an API key, or sign in to Higgsfield. Generations use the credits from the provider you choose.
Your API keys are encrypted and never returned to your browser.
Included with membership
Already in SCALE AI? ScaleBot is included.
Activate your account with the same email address you use for Skool. New to SCALE AI? Join the community to get access.